The DCCI’s Made Local campaign is a year-round initiative celebrating the craftsmanship of Irish makers, promoting sustainable, handmade pieces that reflect Ireland’s rich cultural heritage and creative talent.

Made Local campaign

About the campaign

Representing 1,440 craftspeople, 361 retailers, and one united creative community, Made Local champions the value of supporting local makers, driving awareness and economic growth for Ireland’s craft sector.

2024 Christmas launch

The campaign is activated at key moments throughout the year to shine a spotlight on the unique, sustainable creations produced by local artisans, helping consumers connect with high-quality Irish craft.

On 8th October 2024, DCCI, makers, and retailers came together to launch a major awareness push for the campaign.

The activities:

• DCCI officially launched the campaign at Smock Alley, Dublin, with 68 makers showcasing their stunning, handcrafted pieces. The event celebrated the artistry commitment behind their work, bringing makers and their stories to the forefront.
• Paralympian Ellen Keane, known for her resilience, creativity, and community spirit, was introduced as the 2024 Made Local brand ambassador.
• Makers and retailers across Ireland collaborated for a digital outburst, joining forces online to amplify the campaign’s message through social media platforms.

The results:

• Digital Burst: Nearly 200 makers took part on the day, posting across various social media platforms using the #MadeLocal, generating significant engagement and expanding the campaign’s reach to thousands of potential customers.
• Launch at Smock Alley: The launch event was attended by a variety of makers, along with journalists and influencers from the design and craft sector. Their participation generated media coverage and helped raise awareness of the importance of supporting local makers this gifting season.
• Ongoing Coverage: The campaign continues to gain momentum, with brand ambassador Ellen Keane and the makers’ work receiving extensive media attention. National and regional outlets have been highlighting her involvement, further boosting awareness of the makers’ work ahead of the gifting season. Since the campaign’s launch, it has generated a media reach of 6.8 million.